When it comes to e-commerce, the adage “a picture is worth a thousand words” takes on a literal meaning. High-quality e-commerce images can be the difference between a conversion and a pass. As the owner of Brand Eliza Photography, I’ve seen firsthand how well-prepared products lead to superior photographs. Here’s a guide to getting your products photoshoot-ready, ensuring they look their absolute best in your e-commerce images.
- Inspect Your Products Thoroughly
Before your products even leave your hands, take the time to inspect each item meticulously. Look for marks, scratches, or any imperfections. Remember, the camera will capture every detail, so the products need to be in top-notch condition. This is the first and most crucial step in creating those flawless e-commerce images that will represent your brand. - Ensure Labels Are Picture-Perfect
Labels are often the first thing a customer will notice. They should be straight and well-aligned. If there’s any chance of a label peeling off or being crooked, provide extra ones. This attention to detail will pay off when you see your e-commerce images capturing the essence of your brand’s quality. - Multiply for Styling
If your photoshoot calls for styled images or a hero shot, having multiples of the same product is essential. Not only does it give the photographer options to work with, but it also means products can be opened and used in the images, adding to the dynamic feel of your e-commerce images. - Packaging Matters
Just as important as the product itself is the packaging. Check for any marks, scratches, or dents. When packing your products for transport, ensure they are well-protected. The state they arrive in is the state they’ll be photographed in, so this step is vital for achieving pristine e-commerce images.
Preparing your products for a professional photoshoot might seem like a daunting task, but it’s all in the details. By following this checklist, you’re setting the stage for e-commerce images that will captivate your customers and elevate your online store.
