Enhancing Dermatological Prestige with a Touch of Feminine Elegance
Bioderma, a distinguished French dermatological skincare brand, engaged Brand Eliza Photography for a special endeavour. The objective was two-fold: First, to capture the essence of the brand’s dermatological foundation in a manner that felt both elegant and non-sterile. Second, to document the final product – a gift pack featuring the earlier photographs – for e-commerce platforms.
Photoshoot One: Beyond Sterility to Elegance
Objective: Create a series of images for Bioderma that resonate with its dermatological roots, without coming across as sterile. These images were to adorn the belly bands of Bioderma’s gift packs released just before Christmas.
Approach: Keeping Brand Eliza Photography’s ethos of ‘Feminine + Natural’ in mind, we embarked on this endeavour. We aimed to combine the scientific gravitas of Bioderma with the soft, feminine touch that Brand Eliza Photography is renowned for.
Outcome: The resultant images exuded the perfect balance of clinical assurance and gentle elegance. The colours, tones, and compositions were crafted to appeal to Bioderma’s target audience, keeping in mind that these images would be the first touchpoint for customers during the festive season.
Photoshoot Two: Capturing the Culmination
Objective: Document the Bioderma gift packs, now adorned with the photographs from the initial photoshoot, for e-commerce platforms.
Approach: This photoshoot was exciting as it involved capturing images of our previously photographed work. Emphasising the details and ensuring the original essence of the initial images wasn’t lost was pivotal. The focus was on how the belly bands seamlessly integrated with the gift packs, making them a must-have Christmas purchase.
Outcome: The final images were pristine and ready for e-commerce, highlighting the beauty of the gift packs and their exclusivity. It was a surreal experience to photograph our previously crafted images, now a tangible part of Bioderma’s gift packs.
As the festive season gears up, the Bioderma gift packs have started making their appearance online and in-store on shelves. Renowned platforms like Chemist Warehouse, Adore Beauty, and Sephora now proudly showcase these exclusive gift packs. The journey from concept to product to e-commerce representation has been a rewarding one, epitomising the values of flexibility, exclusivity, and community that Brand Eliza Photography holds dear.
Working with Bioderma was more than just a project, it was an embodiment of ‘Women supporting multitudes of women in business’. As Brand Eliza Photography continues to be a source of beautiful visuals that enhance brand experiences, this association with Bioderma stands as a testament to the heights that can be achieved when two brands align in vision and values. See some of the images that were created below.