Optimising your e-commerce product images for marketplace platforms is a crucial part of achieving success in the online marketplace. As a product photographer, I have seen firsthand how powerful high-quality images can be in driving sales and building brand recognition. By following the specific image requirements for each platform, you can ensure that your products stand out and capture the attention of potential customers. From Amazon to Etsy, these platforms offer a unique opportunity to showcase your products and connect with a massive audience.
Amazon is a large platform with over 300 million active customers all around the globe. If you want to be a successful seller on Amazon, you need to pay close attention to their image requirements. For example, your product images need to be at least 1000 pixels on the longest side, and the product should fill 85% or more of the image. Additionally, the background must be pure white (RGB 255, 255, 255), and no additional text, graphics, or inset images are allowed. It can be a bit overwhelming, but once you have mastered the guidelines, you can be sure that your products will look amazing on Amazon and that this will lead to more sales and happier customers.
Shopify, on the other hand, is a fantastic platform for creating your very own online store. You can showcase your products and tell your unique brand story to an audience of millions of potential customers. However, in order to make a splash with your images on Shopify, you need to make sure they meet the platform’s specific image requirements. For example, your images should be at least 2048 x 2048 pixels in size, with a maximum file size of 20 MB, and they should be in JPEG, PNG, or GIF format. The background should be white or transparent, and there should be no borders or watermarks. With these guidelines in mind, you can create a stunning online store that showcases your products in the best possible light.
Instagram Shop is the latest addition to the e-commerce world. I absolutely love this platform because it allows you to sell your products directly through your Instagram profile. Of course, you need to have a business account to take advantage of Instagram Shop, and you also need to follow the platform’s image requirements. For example, your images should be at least 1080 x 1080 pixels in size, with a maximum file size of 30 MB, and they should be in JPEG or PNG format. The background should be clean and simple, with no distracting elements, and the product should be the focus of the image. By using beautiful product imagery on Instagram Shop, you can connect with a massive audience and really help your brand take off.
eBay is a popular e-commerce platform that attracts millions of buyers from all over the world. To make sure your product images are top-notch on eBay, you need to follow their image requirements, which include a minimum image size of 500 pixels on the longest side, a white background, and no borders or watermarks.
Etsy is another great platform for selling unique handmade items and vintage goods. Their image requirements are similar to eBay, with a minimum image size of 1000 pixels on the longest side, a white background, and no borders or watermarks.
And last but not least, we have Google Shopping, which is a popular platform for selling products directly through Google. To make sure your products stand out on Google Shopping, you need to follow their image requirements, which include a minimum image size of 100 x 100 pixels, a white background, and no watermarks or promotional text. By following these guidelines, you can make sure that your products look great on all of these major selling platforms and that you are reaching the widest possible audience.
In the end, the benefits of using these platforms for your e-commerce business are clear. By showcasing your products with stunning imagery, you can attract more customers, build your brand, and ultimately drive more sales. So don’t hesitate to invest in great product photography and make sure your images meet all of the specific requirements for each platform. With a little effort and attention to detail, you can take your e-commerce business to the next level and achieve great success in the digital marketplace.
If you’re interested in learning more about supplying images for marketplace platforms or need help with your product photography, contact me here. Get Ready to put your brand on display and showcase your product quality and excellence!